Motion
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A social media campaign that explains a business app to shop owners who have never used one. Clear Bengali copy, real faces, and one feature per post.
The brief.
Motion Soft built Amar POS, an all-in-one app for running a shop: stock, sales, dues, suppliers and reports in one place.
The people it's for are shop owners, bakers and small traders. Most of them still run the business from a notebook. They don't search for "inventory software", so the campaign had to meet them in their own words, on Facebook, and show them a problem they already have.
Software feels scary
A long feature list reads like homework. Shop owners scroll past anything that looks technical.
One problem per post
Each creative picks one daily pain, like chasing dues or counting stock, and shows the app fixing it. Real people, plain Bengali, one clear message.
A system, not one-offs
A consistent layout, colour and type system so every new post looks like Amar POS, even when a different designer makes it.
Four stories,
one brand.
Business problems
Starts with the pain: lost stock, forgotten dues, no idea what sold today. The owner sees their own shop before they see the app.
Feature spotlights
One feature per post: smart reports, multi-store control, real-time data, all data in one place. Short headline, phone mockup, done.
Business types
Bakery, retail, wholesale. Each post shows a real kind of business using the app, so owners can picture themselves in it.
Updates and launches
App updates, payment options like bKash, and store launch posts. Bolder layouts built to stop the scroll.
Selected
creatives.
Click any post to see it full size.
Built for
the feed.
A separate series for Motion Soft's e-commerce work, placing the app next to platforms people already trust, like Daraz, Pickaboo and Grabee.
What changed.
"Ask Motion Soft for two sentences and paste them here. One honest line from the client does more than a paragraph you wrote yourself."
Name, Role, Motion SoftTechnical
framework.
Project name
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