Esko Wheels
A performance-focused e-commerce website built to showcase Esko Wheels' wheel collection through bold automotive visuals and a streamlined shopping experience.
The brief.
Esko Wheels needed a website that could present its wheel collection with the visual impact the products deserve.
The goal was to create a bold automotive experience that puts the wheels first, makes the product range easy to explore, and gives customers a clear path from discovering a design to viewing its details.
Making the product the experience
The challenge was to create a website where the products remain the focus while still giving visitors enough structure to browse, compare, and explore the collection.
Design around the wheels
We focused on Bold, high-impact visuals, Clear product presentation, Structured wheel categories, Strong product detail pages The design uses the vehicle and wheel imagery as the visual language rather than treating them as supporting content.
A digital showroom for Esko Wheels
The finished website gives Esko Wheels a dedicated digital space to showcase its collection and communicate its performance-oriented identity.
How it
came together.
Structure before styling
We mapped the main browsing journey — from discovering the brand to exploring the wheel collection and viewing individual products.
Design around the product
The visual direction was developed around the wheels and automotive imagery, with typography, spacing, and layouts supporting the products rather than competing with them.
Build and integrate
The approved layouts were developed into a responsive website with structured product sections, product pages, and the required e-commerce functionality.
Refine and optimise
The site was tested across desktop and mobile layouts, with attention to spacing, image presentation, navigation, and overall browsing experience.
Technical
framework.
Dermexen Skincare
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